Metagro Truck Identity


An original design direction for Metagro and Terberg in 1996 led to a design identity for a now very large truck company in the Netherlands.

Groenendijk Design took up the initial identity direction and expanded the range for this global brand of trucks.

Original trucks below in line art, the concept direction here as made in 1996 by Bart Massee for mr De Jong in

Amerstol, near Schoonhoven The Netherlands.


The agency that grew out the identity over the last decade:

Huib Groendijk

My former Design Academy tutor ownes this company, and has taken up the identity direciton and roled it out into a major truck identity

The original client of Bart Massee in 1996:

Dhr De Jong

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