Caring for the frail
Philips Lifeline Post merger Design
“The acquisition of Lifeline is an important step on our roadmap for growth in healthcare,” says Gerard Kleisterlee, President and CEO of Royal Philips Electronics. “By targeting seniors and other people who want to continue living independently and exerting more control over their health and lifestyle,” he added, “we aim to become a global player in the evolving home healthcare market.”
The aging of the population provides strong underlying market growth for home healthcare solutions such as those offered by Lifeline. Today, seniors represent around 15% of the population in the developed world and are expected to almost double in size over the next 25 years. At the same time they are becoming increasingly active in managing their own health and wellness. Personal response services are already the largest category of home healthcare solutions purchased out-of-pocket by older adults and their caregivers. Still, penetration in the age group 65 years and older is just 2-3%, allowing for significant future growth
With a team of researchers and Designers we visited the homes of elderly during the instalation of the Philips Lifeline system.
It turned into an experience we would not forget.
My story of this experience was selected for the Global Philips Innovation Jam, and published in the 2012 collection.
Meeting Mel Kurlander was a wonderfull moment. We even spoke about setting Mel up with a modern day flight simulator. He passed away in 2009
During our research we met some amazing people:
one of the most impactfull visits was in a tower in Chicago with the legendary mr Mel Kurlander:
he died a few years after the inverview we conducted with him:
''Melvin Kurlander, age 89, decorated WWII VF17 Navy pilot has returned to the sky. Beloved by many, he is survived by his children Keith Kurlander, Kimberly Lavelle and Craig and Thomas Kurlander; grandchildren Adam and Courtney Gockel, Ashley Lavelle, Karrington and Kassidy Kurlander, also Heather, Christopher and Jade Kurlander.
Published in a Chicago Tribune Media Group Publication on Mar. 17, 2011''
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