The introduction of Rinse rituals in traditional 3 head shavers

Brief example of the innovation process and design led conceptual drive which led to the paradigm shift in the Drachten Philips Shaver approach and business success of 2006-current defining a new archetype

The original image which started the paradigm shift of opening up the heads to deliver a Dissatisfied Blade user a rinse ritual after shaving. Bart Massee 2000

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